Major in Marketing & Management
Here students learn how to master the marketing and distribution process of a product. This expertise is taught using marketing-related practices for a product launch, i.e, market studies, brand identity or territory research, establishing the wording, packaging or visuals. In this major, the students also learn how to establish a communication campaign to promote their product. This scientific knowledge of the product is a unique skill that business school graduates do not necessarily have. Our EBI engineers are therefore highly sought after by agencies and companies.