Major in Marketing & Management
Here students learn how to master the whole marketing and distribution process of a product. This expertise is taught using the marketing-related practices for a product launch, i.e.: market studies, brand identity or territory research, establishing the wording, packaging or visuals. In this major the students also learn how to establish a communication campaign to promote their product. Given their scientific knowledge of the product, EBI graduate engineers with such skills are highly sought after by agencies or companies, unlike business school graduates.